Loi is the traditional wool shawl worn by men across Himachal Pradesh, valued for its warmth, durability, and simple elegance. In today’s market, many men’s shawls are machine-made or blended with synthetic fibres, making it difficult to find genuine handloom Loi.

At Bhuttico, every Loi is:

• 100% handwoven on traditional handlooms

• Made using pure wool, including fine merino where specified

• Crafted to support and sustain a 200+ year-old Himalayan handloom tradition

Designed as a winter shawl for men, Bhuttico’s Loi offers natural warmth, breathability, and long-lasting comfort. Subtle variations in weave and texture are a mark of authentic handloom craftsmanship.