MEN SHAWLS (Loi)

Men Shawls (Loi)

Loi is the traditional wool shawl worn by men across Himachal Pradesh, valued for its warmth, durability, and simple elegance. In today’s market, many men’s shawls are machine-made or blended with synthetic fibres, making it difficult to find genuine handloom Loi.

At Bhuttico, every Loi is:

  • 100% handwoven on traditional handlooms

  • Made using pure wool, including fine merino where specified

  • Crafted to support and sustain a 200+ year-old Himalayan handloom tradition

Designed as a winter shawl for men, Bhuttico’s Loi offers natural warmth, breathability, and long-lasting comfort. Subtle variations in weave and texture are a mark of authentic handloom craftsmanship.