Why Are Indian Men Choosing Shawls Again?

Some things never go out of style — like a warm, well-made shawl. For generations, men’s woolen shawls have been a part of daily life in India, especially in colder regions. Worn during early morning walks, family gatherings, or quiet evenings by the fire, these shawls — also known in some places as loi — are all about comfort, tradition, and timeless simplicity.

From cozy Himalayan villages to fashion runways, the men’s shawl is making a powerful comeback — blending heritage with minimalism, function with fashion. And if you're wondering why shawls for men are trending in 2025, read on. Because this piece of cloth carries more than just warmth — it carries legacy.

The Cultural Comeback of the Loi

Historically, the men’s shawl has always held cultural weight in Indian society. From the plains of Punjab to the hills of Himachal and Kashmir, the loi wasn’t just a layer — it was a symbol of dignity, respect, and masculinity.

In traditional Indian households, men would wrap themselves in woolen shawls during rituals, family functions, or even casual outdoor mornings. In many regions, gifting a loi is considered a respectful gesture for elders, teachers, or guests — and that tradition is still alive today.

Top Reasons Why Men Are Buying Shawls in 2025

The rise of men’s woolen shawls — and why this age-old essential is suddenly everywhere again:

1. They’re Effortlessly Stylish

A neutral-toned shawl over a kurta or blazer instantly adds sophistication. Whether you’re heading to a wedding or a weekend brunch, it elevates your look without trying too hard.

2. Minimal Yet Masculine

Today’s men are leaning toward timeless, functional fashion. A woolen shawl — especially in earthy tones or subtle stripes — minimalism + tradition.

3. Perfect for Layering

Forget bulky jackets. A merino wool shawl is breathable, lightweight, and easy to carry. Whether you’re traveling in the hills or commuting in Delhi winter fog, it’s your perfect layering companion.

4. Rooted in Identity

Men are rediscovering pride in their roots — and nothing reflects cultural pride better than regional handloom pieces. Wearing a shawl today is like wearing your heritage with pride.

5. Sustainable Fashion Choice

Natural fibers like wool are biodegradable, long-lasting, and eco-friendly. With the rise of conscious fashion, more men are investing in sustainable, handwoven shawls over synthetic winter wear.

How to Drape a Men’s Shawl – 3 Simple, Stylish Ways

You don’t need to be a fashion pro to drape a shawl well. Here are three simple ways men are styling their lois in 2025:

1. The Royal Drape

Fold your shawl lengthwise and throw it over one shoulder. Perfect for weddings, poojas, or winter formals.

2. The Casual Wrap

Just throw the shawl evenly over both shoulders and let it hang loose. Great for casual wear — whether over a turtleneck, kurta, shirt.

3. The Neck Loop

Fold the shawl like a muffler and wrap it around your neck, letting both ends hang down. Perfect for modern street-style or layering during mountain trips.

When and Where to Wear a Men’s Shawl

• On Travel Days: Especially to the hills — it’s lightweight, packs well, and keeps you warm during chilly rides or bonfire nights.
  
  
• At Home: Replace your old hoodie with a woolen shawl for that peaceful winter morning chai or evening read.
  
  
• Festive Wear: Elevate your Diwali, Rakhi, or winter wedding look by layering a shawl over your kurta or ethnic jacket.
  
  
• Office Formals: Use a solid-colored shawl over a blazer for minimal sophistication — especially in winter board meetings or cultural days.

Men’s Shawls: A Gift Full of Meaning

In a time when gifting often feels rushed and random, a woolen shawl brings heart back into the gesture. It's a present filled with purpose — something a father would treasure, a husband would actually use, or a mentor would wear with pride.

Looking to gift something timeless and rooted? A pure woolen loi for men is a subtle yet impactful choice.

And now… Find Your Loi – The One Woven in the Himalayas

If all this has you dreaming of owning a woolen shawl that’s both authentic and minimal, it’s time to explore Bhuttico’s collection of men’s shawls — also known as lois.

Every piece is:

✔️ Handwoven in the hills of Kullu, Himachal Pradesh

✔️ Made using pure merino wool

✔️ Designed in neutral tones with elegant patterns

✔️ Created by skilled artisans, carrying generations of weaving legacy

Bhuttico’s men's shawl collection offers pieces that are comforting, rooted, and built to last. Explore, pick your companion, and wrap yourself in stories, not just threads.

At the end 

A men's shawl isn’t just about staying warm — it’s about feeling good, looking put-together, and staying connected to where you come from. It’s something simple, but it says a lot. Whether you wear it at home, on a trip to the mountains, or to a family function, it just fits. So if you haven’t tried one yet, maybe it’s time. Bhuttico has a beautiful collection of handwoven wool shawls for men made in Himachal — pure, minimal, and made to last. Go find the one that feels like yours.